- Hyundai Motor Company to lead the EV revolution in Thailand with the opening of the IONIQ Lab at True Digital Park in Bangkok
- IONIQ Lab to showcase Hyundai’s global leadership and expertise in EVs while fostering creativity and collaboration in Thailand
- Visitors to experience Hyundai’s award-winning IONIQ 5, the high-performance IONIQ 5 N and the future of electric mobility
BANGKOK, December 14, 2023 — Hyundai Motor Company to lead the electric vehicle (EV) revolution in Thailand with the opening of the IONIQ Lab at True Digital Park in Bangkok. The arrival of the new facility marks a significant milestone for Hyundai and its award-winning IONIQ 5, showcasing the company’s steadfast commitment to achieving a greener future through sustainable innovation in Thailand and around the world.
With an emphasis on innovation and sustainability, IONIQ Lab will showcase Hyundai’s global leadership and expertise in vehicle electrification while fostering creativity and collaboration through its local branch, Hyundai Mobility Thailand. The space will bring together diverse perspectives from around the globe to provide insights on trends and technology.
Mr. Jae Gyou Chung, Chief Executive Officer of Hyundai Mobility Thailand Company, said, “IONIQ Lab starts another exciting chapter in the journey of the IONIQ brand, following the successful launch of IONIQ 5 in Thailand. We believe that everyone should have the opportunity to contribute to a brighter future without compromise. IONIQ Lab will serve as a hub for innovation, and sustainability. Combining these two elements in one place showcases the country’s dedication to shaping the future of mobility. IONIQ Lab is designed to play an important role of the ‘Pioneer Playground’ — a modern center that aims to foster freedom of mobility, connectivity, safety and environmental conservation. The facility provides a dynamic space for exploring IONIQ’s intuitive technologies and products.”
The investment in the IONIQ Lab in Thailand reflects our belief in the country’s strategic importance to Hyundai’s ASEAN strategy, delivering exceptional services and products to forge a sustainable future. It underscores our commitment to enhancing the experiences of our Thai customers with every expectation surpassed. Hyundai is not just embracing the future with electric vehicles; they are also exploring their identity and getting ready to share incredible stories at the IONIQ Lab, offering our customers a unique space to experience Hyundai Mobility’s electric vehicle technology.
IONIQ Lab is nestled on the 1st floor of the west building within Thailand's True Digital Park. In collaboration with the CP brand, which shares a common vision, this state-of-the-art facility exemplifies Hyundai's commitment to pioneering innovation and sustainable practices.
Mr. Chung said, “We have chosen True Digital Park (TDPK) as our partner for the location of technological leadership and eco-friendly practices aligns perfectly with Hyundai’s vision for the IONIQ brand, which aims to go beyond the traditional boundaries of electric vehicle (EV) manufacturing.”
“Hyundai’s unwavering dedication to pushing the limits of EV technology is evident in every aspect of IONIQ 5. The introduction of IONIQ Lab is yet another exciting chapter in the journey of IONIQ 5 that customers will experience. This particular model represents a significant advancement in redefining the driving experience for enthusiastic drivers in today’s modern world.”
Drawing inspiration from the past and channeling it into futuristic designs
When designing IONIQ cars, the Hyundai team aims to redefine the conventional norms of interior and exterior vehicle design. The design will evoke emotional efficiency, drawing inspiration from innovation. It all starts with IONIQ’s ‘Parametric Pixel’ lighting that provides an unmistakable design signature to the EV lineup.
Recently launched in Thailand, IONIQ 5 has completely transformed the EV mobility experience with its timeless originality design, which draws inspiration from the first generation of Pony, which is evident in its origami-like shapes. Its spacious and comfortable interior offers advanced convenience features.
IONIQ 5’s exceptional qualities have earned it prestigious accolades, including the 2022 World Car of the Year, World Electric Vehicle of the Year and World Car Design of the Year. It has also been named the 2022 German Car of the Year and 2022 UK Car of the Year. Its accolades also include awards from Good Design and IDEA, among others.
Fusing N Brand’s emotional driving performance and cutting-edge technology
IONIQ Lab embodies the complete design concept of IONIQ 5 and its innovative features. It signifies a new era in automotive innovation that pushes boundaries and redefines expectations. Hyundai’s N brand seeks to offer a new benchmark for high performance EVs by fusing emotional driving performance and cutting edge technology.
N brand’s success is not only attributed to its motorsport heritage, but also to its ambition to create the most enjoyable vehicles to drive for its fans and customers. This commitment comes alive through development philosophies inspired by world-class motorsports like WRC, TCR and the Nürburgring 24 Hours Race. The impact of motorsports and advanced performance technologies on production car development has turned auto enthusiasts to embrace Hyundai N brand.
Joonwoo Park, Vice President of N Brand Management Group, Hyundai Motor Company, said, “N brand represents Hyundai’s technological prowess and embodies its innovative spirit, propelling forward with emotional driving performance. Inspired by motorsports, our performance vision is built upon three pillars: Corner Rascal, Racetrack Capability and Everyday Sportscar.”
Park continued, “With the advent of the electric era, IONIQ 5 N sets a new benchmark for high-performance electric vehicles. At IONIQ Lab, we are proud to bring the latest technological advancements presented by IONIQ 5 N to Thailand for the first time. This model epitomizes N brand’s commitment to define driving fun with new technologies possible by electric cars. It is not only designed for racetracks but also elevates ordinary moments into exhilarating driving experiences, this is represented by our brand slogan, ‘Never just drive.’
Hyundai invites customers to discover the IONIQ 5’s cutting-edge design and the industry leading emotional driving technology of N brand performance at the IONIQ Lab, located at True Digital Park. This extraordinary vehicle has established a new standard for electric mobility, showcasing the idea that exhilarating performance can coexist in perfect harmony with environmental consciousness.