Hyundai Motor Group to Unveil AI Robotics Strategy at CES 2026
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- Hyundai Motor Group to unveil its AI Robotics Strategy under the theme ‘Partnering Human Progress’ at CES 2026
- The Group to highlight human-robot collaboration and manufacturing innovation
- Boston Dynamics to publicly debut its new AtlasⓇ robot at CES for the first time
- The Group to also present AI Robotics innovation plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach
- Media Day to take place at Mandalay Bay Convention Center in Las Vegas, from 1:00–1:45 p.m. PST, on January 5, 2026
SEOUL, December 22, 2025 – Hyundai Motor Group (the Group) today released a teaser image previewing its upcoming participation at CES 2026, where it will unveil its Group-level AI Robotics Strategy under the theme, ‘Partnering Human Progress.’
Detailed announcements about the Group’s AI Robotics Strategy will be presented during Hyundai Media Day from 1:00–1:45 p.m. PST, on January 5, 2026, at the Mandalay Bay Convention Center in Las Vegas. The presentation will be live-streamed on the Group’s global YouTube channel.
This year’s event will spotlight the expansion of the Group’s AI Robotics technology within its Group Value Network, outlining strategies to accelerate commercialization of AI Robotics through human-robot collaboration and Group-wide technological integration.
Debuting the Next Generation of AI Robotics: Boston Dynamics’ New Atlas
At CES 2026, Boston Dynamics, an integral part of the Group, will bring the new Atlas robot out of the lab and onto the stage for the first time.
This next-generation Atlas represents a tangible step toward the commercialization of AI Robotics, highlighting the Group’s commitment to building safe and adaptable robotic co-workers.
AI Robotics Training, Learning, and Expansion Powered by Hyundai’s Group Value Network
Hyundai Motor Group will reveal its strategic AI Robotics learning, training, and expansion plans, leveraging its Group Value Network and Software-Defined Factory (SDF) approach.
Hyundai Motor Group’s SDF includes both an innovative manufacturing strategy as well as an advanced smart factory operated through data and software, maximizing flexibility and agility across the entire production process and driving the future of manufacturing innovation.
Building on this foundation, the Group plans to manage the full value chain — from AI Robotics development to learning, training, and operations — through integrated capabilities spanning robot components, logistics and software.
Interactive AI Robotics Experiences Await at CES 2026
From January 6 to 9, at the Las Vegas Convention Center, the Group will host an immersive exhibition showcasing real-world applications of its AI Robotics technologies. Visitors to the booth can expect:
- Interactive scenarios illustrating the practical impact of AI Robotics in work environments and daily life.
- A recreation of the Group’s robotics research environment to engage visitors in the ongoing evolution of AI Robotics technologies.
- Various AI robotics demonstrations and hourly presentations of Atlas, Spot and MobED offering in-depth insights into their capabilities.
About Hyundai Motor Group
Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel, and construction, as well as logistics, finance, IT, and service. With about 250,000 employees worldwide, the Group’s mobility brands include Hyundai, Kia, and Genesis. Armed with creative thinking, cooperative communication, and the will to take on any challenges, we strive to create a better future for all.
About Boston Dynamics
Boston Dynamics is the global leader in developing and deploying highly mobile robots capable of tackling the toughest industrial and safety challenges. Our robots are equipped with advanced mobility, dexterity and intelligence, enabling automation in unstructured or hard-to-traverse and unsafe spaces, from manufacturing facilities, power plants, and construction sites, as well as warehouses and distribution centers. We have three robots in our portfolio: Spot®, a quadruped that conducts industrial inspections for enterprise asset management and helps to keep people safe through public safety applications; Stretch®, a box-moving robot currently being deployed with logistics and retail customers; and Atlas®, our electric humanoid platform currently in development. For more information on our company and our technologies, please visit http://www.bostondynamics.com .