Hyundai teases CRATER Concept global debut ahead of AutoMobility LA 2025

  • CRATER Concept’s AutoMobility LA debut to take place on Thursday, November 20 at 9:45 a.m. PT
  • Reveal set to be livestreamed on the official HyundaiUSA YouTube channel: ​ https://www.youtube.com/@hyundai
  • CRATER Concept to be on display throughout public days at the Los Angeles Auto Show

FOUNTAIN VALLEY, Calif., Nov. 17, 2025 – Today, Hyundai unveiled teaser sketches of its CRATER Concept extreme off-road show vehicle. CRATER Concept is set to make its global debut during a press conference at AutoMobility LA 2025 in Los Angeles, Calif. on Nov. 20 at 9:45 a.m. PT.

The CRATER Concept will be viewable throughout AutoMobility LA 2025 media days, as well as Los Angeles Auto Show public days from Fri., Nov. 21 – Sun., Nov. 30. In addition, the vehicle’s global debut press conference will be livestreamed around the world. The broadcast can be viewed beginning at 9:45 a.m. PT on the HyundaiUSA YouTube channel. Tune in to see the reveal of Hyundai’s bold new off-road concept vehicle.

CRATER Concept is a compact off-road SUV show vehicle that embodies capability and toughness. It is a design exploration that captures the spirit of adventure. Inspired by extreme environments, the CRATER Concept was conceived at Hyundai America Technical Center (HATCI) in Irvine, Calif. and has been crafted to amplify the same spirit and robustness found in Hyundai’s XRT production vehicles, including the IONIQ 5 XRT, SANTA CRUZ XRT, and the new PALISADE XRT PRO.

 

 

 

 

 

 

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Hyundai: Innovation in Motion

Hyundai Belux (Korean Motor Company) is the official importer of Hyundai in Belgium and Luxembourg and a leading player in the automotive sector. With a wide range of innovative and sustainable vehicles, Hyundai is setting the future of mobility in motion. Hyundai cars are becoming smarter, safer and better connected, making driving not only more efficient but also more enjoyable. Hyundai is a pioneer in the field of hydrogen technology and plays an active role in the development of a sustainable hydrogen infrastructure. But its ambitions extend beyond cars alone. Hyundai Motor Group (the Group) invests in robotics, AI, start-ups and Urban Air Mobility, with the aim of creating a future in which technology and human values go hand in hand.

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