KV Mechelen and Hyundai Belux Join Forces

Mechelen, June 18, 2025 – In an important step towards a more sustainable future, KV Mechelen and Hyundai Belux proudly announce their collaboration. Starting from the 2025-2026 season, players, staff, and employees of KV Mechelen will be driving the fully electric Hyundai IONIQ 5, a model that is both technologically advanced and environmentally friendly.

“We are taking an important step by fully switching to electric driving, and doing so in partnership with a local company,” said Frank Lagast, CEO of KV Mechelen. “Hyundai’s IONIQ 5 perfectly aligns with our values: it offers not only advanced technology but also comfort and quality, without compromising the driving experience.”

The fully electric Hyundai IONIQ 5 is known for its impressive range and rapid charging time (from 0 to 80% in just 15 minutes). Moreover, it offers a stylish design and a comfortable interior, ideal for the ambitious lifestyle of KV Mechelen’s players and employees.

A Sustainable Choice for Mechelen

Frank Lagast emphasizes that this partnership is not only sustainable but also locally rooted. “We are very pleased to welcome Hyundai as our new vehicle partner. Astara Western Europe, which distributes Hyundai in Belgium and Luxembourg, will soon move to a brand-new office building in Mechelen-South, which underlines our choice for a local partner. This collaboration strengthens our Mechelen story.”

In addition, KV Mechelen is expanding the number of charging stations near the stadium, enabling more vehicles to be efficiently charged using the solar panels installed on the stadium roof.

Olivier Sermeus, Managing Director of Astara Western Europe and Hyundai Belux, highlights the strategic value of the collaboration:

“This partnership with KV Mechelen is a special milestone for us. We are proud that Hyundai can contribute to add a touch of green to the yellow-red fleet while simultaneously strengthening our local roots in Mechelen. The IONIQ 5 is not just a car – it is a statement of our shared ambition to make a difference not only in the city but also in the wider region. We believe in the power of local collaboration and look forward to charting a sustainable course together with KV Mechelen.”

Pictures

  • Olivier Sermeus - Managing Director Astara Western Europe
  • Frank Lagast - CEO KV Mechelen
  • Matthijs Keersmaekers - Director Marketing & Digital Transformation Astara Western Europe
  • Isabelle Michiels - Marketing Manager Hyundai Belux

 

 

 

 

 

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About Hyundai Belux

Hyundai: Innovatie in Motion

Hyundai Belux (Korean Motor Company) is the official importer of Hyundai in Belgium and Luxembourg and a leading player in the automotive sector. With a wide range of innovative and sustainable vehicles, Hyundai is setting the future of mobility in motion. Hyundai cars are becoming smarter, safer and better connected, making driving not only more efficient but also more enjoyable. Hyundai is a pioneer in the field of hydrogen technology and plays an active role in the development of a sustainable hydrogen infrastructure. But its ambitions extend beyond cars alone. Hyundai Motor Group (the Group) invests in robotics, AI, start-ups and Urban Air Mobility, with the aim of creating a future in which technology and human values go hand in hand.

Contact

Korean Motor Company nv Bedrijvenlaan 4 - 2800 Mechelen Belgium

www.hyundai.be