Ready to Play? Hyundai Motor Teases INSTEROID, ​
A Sporty Gaming-Inspired EV Design Fantasy

  • Hyundai Motor reveals teaser images of INSTEROID, a ‘dream car’ concept
  • Images hint at INSTEROID’s video game-inspired elements and sporty design
  • Hyundai will unveil INSTEROID to the public early next month

SEOUL, March 25, 2025 – Hyundai Motor Company today unveiled the INSTEROID – a playful interpretation of a ‘dream car’ designed to make you smile. This sporty design concept transforms the hot-selling INSTER sub-compact electric vehicle (EV) into an even bolder statement, harnessing unrestrained creativity to deepen the emotional connection with the Hyundai brand.

Link to INSTEROID teaser video

The name combines ‘INSTER’ and ‘STEROID’, reflecting the funky, youthful and muscular nature of this show car built on the foundation of the INSTER production model. Since its global debut in June 2024, INSTER has become an in-demand EV, with strong sales in both Europe and Korea.

INSTEROID is designed to boost the emotional experience of electric cars. Equipped with fun details, it offers plenty to discover; every element – from the control buttons to the instrument cluster, the rear spoiler to the brakes – reflects INSTEROID’s character.

The teaser images reveal how the INSTEROID elevates the production model’s design with racing game-inspired styling, featuring wheel arch air vents, 21-inch wheels, and a prominent rear spoiler and diffuser. Signature Pixel LEDs add to its look.

As a one-of-a-kind concept car, INSTEROID showcases the innovative vision of Hyundai Motor’s design team. INSTEROID is a thrilling ‘glitch’ in the automotive matrix, seamlessly merging the boundary-pushing aesthetics of video games with real-world engineering to create a vehicle that feels like it’s morphed straight out of a digital speedway.

Hyundai Motor plans to fully unveil INSTEROID to the public in early April 2025.

 

 

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About Hyundai Belux

Hyundai: Innovatie in Motion

Hyundai Belux (Korean Motor Company) is the official importer of Hyundai in Belgium and Luxembourg and a leading player in the automotive sector. With a wide range of innovative and sustainable vehicles, Hyundai is setting the future of mobility in motion. Hyundai cars are becoming smarter, safer and better connected, making driving not only more efficient but also more enjoyable. Hyundai is a pioneer in the field of hydrogen technology and plays an active role in the development of a sustainable hydrogen infrastructure. But its ambitions extend beyond cars alone. Hyundai Motor Group (the Group) invests in robotics, AI, start-ups and Urban Air Mobility, with the aim of creating a future in which technology and human values go hand in hand.

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