World Premiere: Hyundai presents its biggest EV yet at the Brussels Motor Show

Offenbach am Main, December 22 2025 – Continuing its commitment to electrification, Hyundai will launch new EVs in 2026, starting at the Brussels Motor Show (9 to 18 January) with the world premiere of its biggest EV yet. The new model will showcase state-of-the-art electric technology, including an advanced 800-volt charging system.

Media are invited to attend a press conference with Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe, who will provide in-depth information on the world premiere and outline the next steps in Hyundai’s EV portfolio for 2026.

“The Brussels Motor Show continues to be an important platform for us to highlight how our electric products and technologies are evolving for European customers,” said Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe. “As the region accelerates its transition to zero-emission mobility, events like this allow us to showcase not only new models, but also the innovations that will shape the next generation of Hyundai vehicles. As one of Europe’s leading mobility innovators, Hyundai welcomes the event’s strong focus on electrification, which reflects the technological progress and customer expectations shaping the future of sustainable transportation across the region.”

What will Hyundai present at the Brussels Motor Show?

Hyundai will celebrate the world premiere of a new EV model that supplements the brand’s existing lineup from INSTER to IONIQ 9. In addition, the updated IONIQ 6 will make its first European motor show appearance, showcasing refinements to its aerodynamic design as well as upgrades to its interior technology and digital features. Beyond the premieres, Hyundai’s presence will also include a dedicated N Zone, where visitors can experience IONIQ 5 N and IONIQ 6 N, as well as an interactive arcade gaming corner built around INSTEROID. INSTEROID is a boundary-pushing design concept based on the INSTER EV, blending video game-inspired aesthetics with bold, sporty styling to explore new ideas in automotive design and showcase Hyundai’s creative approach beyond production models.

Where will Hyundai hold the press conference?

The press conference at the Brussels Motor Show will take place on 9 January at 10:00 AM at the Hyundai stand, located in Palais 6 (Booth 6.06), 1 Place de Belgique, 1020 Bruxelles.

About Brussels Motor Show

The Brussels Motor Show is Belgium’s largest indoor event, with 64 automotive brands confirmed for the upcoming edition. The most recent edition welcomed more than 300,000 visitors and over 1,100 media representatives from 38 countries, highlighting its relevance as a major European automotive platform.

About Hyundai Motor Europe HQ

Hyundai Motor Europe HQ was formally established in 2000, with its main office located in Offenbach, Germany. Serving as the regional headquarters, it is responsible for the sale of vehicles in 41 European countries through 2,191 sales outlets and a market share in 2024 of 4.1 %. More than 70 per cent of Hyundai vehicles sold in the region are models engineered, tested, and manufactured in Europe, tailored to meet the specific needs of European customers. These vehicles are produced at the company’s Czech and Turkish production plants.

In 2024, approximately 12 per cent of Hyundai cars sold in Europe were zero-tailpipe-emission vehicles (BEVs and FCEVs), including respective World Car of the Year 2022 and 2023 winners, IONIQ 5 and IONIQ 6. This solidifies Hyundai’s position as one of the leading manufacturers in terms of zero-tailpipe-emission vehicles in Europe as the company undergoes a transformation into a Smart Mobility Solutions Provider. Moreover, about 85 per cent of Hyundai’s current line-up in Europe is available as an electrified version.

With a focus on its vision of ‘Progress for Humanity’ and a clear commitment to electric vehicles, Hyundai is set to introduce more BEVs to its electric line-up and will electrify all models in Europe by 2027. In 2025, the all-electric city car, INSTER, and the highly anticipated IONIQ 9 will be key highlights in the market.

Hyundai offers a unique Five-Year Unlimited Mileage Warranty package with all new cars sold in the region. This package includes a five-year warranty with no mileage limit, five years of roadside assistance, and five years of vehicle health checks, providing customers with added peace of mind.

More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news.

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