Woensdag 30 maart 2016 — The groundbreaking new IONIQ model has been recognized for its outstanding design in the coveted Vehicle category, becoming the sixth Hyundai car to receive a Red Dot title in the last 3 years.
The award acknowledges the future-orientated design of the newest addition to Hyundai Motor’s car line-up. IONIQ is Hyundai Motor’s first dedicated eco-friendly model and is an important milestone in its sustainability strategy, with this latest award bringing further global recognition for its forward-looking design philosophy.
Hyundai Motor was recognized by Red Dot jury for presenting an evolutionary design, through a refined, sophisticated form, and for its application of new eco-friendly materials.
IONIQ presents new possibilities for Hyundai Motor’s future mobility styling, with its purified shape led by aerodynamics, and its refined, clean lines and surfaces enhancing its coupe-like silhouette.
The 2016 award follows on from three Red Dot Design Awards received in 2015, with the New Generation i20 Coupe, New Generation i20 Five-door and All-new Sonata recognized for outstanding design..
Drawing on a jury of 38 experts from 25 countries - all high profile designers, professors and journalists - the Red Dot Design Award is recognized globally as one of the most sought-after marks for quality design. The 2016 contest attracted 5,214 entries from 57 countries, making the Red Dot Award the largest and most international product competition in the world.